Omnicom Media Group is the media services division of the Omnicom Group Inc., a leading global advertising and marketing communications service holding headquartered in New York.

Our network operations and centers of excellence provide strategic media planning and buying, digital and interactive marketing and other specialty communications services. By creating and using best-in-class technology, we’re enhancing our clients’ market performance, delivering better insights, strategy, planning, buying and reporting.

media experts
Working with market leaders


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Elie Khouri ,

At the helm of the Omnicom Media Group MENA, Elie oversees 26 entities in 16 markets across the Middle East and North Africa, comprising over 700 staff. Guided by his personal motto for the marketing industry: “let’s educate and entertain people to help them make smarter choices,” Elie continues to provide the guidance and stimulation that inspire all his teams to excel and innovate. Dedicated to developing the industry’s talent and raising the bar through best practice, he regularly ranks highly in the lists of powerful and influential people in our industry.

Nadim Samara ,

Nadim’s career started almost 20 years ago at OMD. Since then, he has rapidly progressed from buying, to planning, to strategy, to analytics and agency management, with roles at OMD offices across four continents. In 2019, he was promoted to CEO of Omnicom Media Group MENA from the same position at OMD MENA. He works smartly to ensure employees and clients navigate the future with greater confidence and passion. He is focused on bringing out the best in people through his leadership, coaching and talent development skills. His relentless focus on uncovering better practices helps stimulate the market performance of our clients.

Elda Choucair ,

At OMG MENA since 2006, first at OMD and then at PHD, Elda has progressed rapidly to reach the C-suite thanks to her passion and drive. As CEO of PHD in MENA, she managed a team of over 100 and led the agency’s successful geographical expansion. She developed and sustained a strong and differentiating positioning, which has attracted talent clients and awards. Today, as COO of OMG MENA, she ensures our operations run smoothly and efficiently, maintaining the quality of our products at all times. Elda is also the vice-chairman of  the Advertising Business Group for the GCC, a board member for the IAA UAE Chapter and a board member of  the IAB GCC.

Ralph Khoury ,

Ralph knows the advertising industry intimately, since in addition to his role of Chief Financial Officer for Omnicom Media Group MENA, he retains his position of CFO at TBWARAAD Middle East, which he has held for the last 10 years. With over 25 years of international finance and management experience in the advertising and telecommunications industries across four continents, Ralph brings to the table a strong track record of providing strategic and operational leadership, supporting growth and delivering profitability for organizations in competitive and turbulent environments. His rich and extensive experience will further solidify OMG MENA’s ongoing plans.

Chadi Farhat ,

Chadi’s career in the media industry extends over two decades. After graduating from the Lebanese American University in 1995, he began his career as a media executive before joining Starcom in 1998. In 2001, he joined BBDO as a media director. He moved to OMD as a director in 2003 where he helped to grow the business to its current state. Chadi then became general manager of OMD in Lebanon in 2007 and subsequently moved to Dubai to work for the group in 2012.

Firas Ghazal ,

Firas’ career path has been far from linear, navigating through various departments within the organization to reach where he is today. He first joined OMD in 2002 as a junior research executive and grew within the research division, eventually leading it. He then moved to a strategic planning role. His performance, skills and talent were rewarded with a move to agency management where he worked as a deputy managing director for OMD. Most recently, he was appointed to handle operations for Omnicom Media Group MENA.

Fadi Chamat ,

After graduating from university with a business management degree, Fadi moved to OMD Dubai in 2002. As the only career that he has known, Fadi has grown with OMD in a variety of challenging roles. Starting as a planning executive, he grew to become an associate director in three years. He was appointed as general manager of OMD Kuwait in 2007 and general manager of PHD Abu Dhabi in 2008. After years of comprehensive experience in the company, Fadi is now the regional executive director of the People Team for Omnicom Media Group MENA.

Eric Mirabel ,

Now overlooking the marketing of the group’s agency networks as well as the holding, Eric’s media career started in London, where he worked in publishing. He moved to Dubai in 1996 to head the sales team of Emap’s Gulf Marketing Review. In 1998, he became the magazine’s associate publisher and two years later its editor, before joining OMD to work across communications and business development. He has since worked on the launch of several agencies and units, led business development activities and promoted the collective thought-leadership of the group through a series of white papers, industry events and other content activities.

Choucrallah Abou Samra ,

Choucrallah’s career with the group started in Jeddah in 2002. In his 13 years at the helm of our operations in Saudi Arabia, he opened and overlooked OMD’s and PHD’s offices in the country, won significant new accounts and awards, developed our agencies’ offering and built an impressive network of relationships. In 2017, he relocated to Lebanon to open and run CORE, Omnicom Media Group MENA’s regional unit for technical and administrative operations supporting the holding’s agencies across the region.



We take our responsibility to our people, clients, suppliers, environment and community at large, very seriously.

We take our responsibility to our people, clients, suppliers, environment and community at large, very seriously.

Long-term vision

Our mission is to be a pioneering and responsible marketing services group that fosters innovation and thought leadership, promotes shared values and upholds the highest standards of governance and ethics. We are the first marketing and communications company in the region to have our sustainability practices reported in accordance with the Global Reporting Initiative’s (GRI) G4 guidelines.

We always strive to be curious and insightful. Reinventing, responding and reacting is the only way to truly add value.

We’re innovative and constantly searching for new ideas that fuel success for our brands and people.

We seek and provide honest feedback, learn from our mistakes and successes in equal measure and never underestimate our competitors.

We take great pride in responsibly developing compassionate and nurturing relationships with our employees, clients and partners

A great place to work

Our people are our biggest asset. So we look after them, providing them with careers instead of jobs, stimulating and rewarding their creativity, media expertise and team spirit. Since 2011, we’ve been named one of the best employers in the UAE by the Great Place to Work® Institute for our commitment to understanding our employees’ needs.
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Raising the bar

We actively aim to share our knowledge and insights with our peers and stakeholders. Here are some of the initiatives we’ve undertaken to help positively impact the development of our industry.

We actively aim to share our knowledge and insights with our peers and stakeholders.


Since 2011, we’ve been regularly publishing white papers because the more we all know, the more effective and impactful we can all be.


OMD Predicts and PHD Brainscape are just some of the many thought-provoking knowledge-sharing events we’ve developed.


We’ve had a series of industry firsts with our pioneering offerings in social media, mobile marketing, content, data and
programmatic media.