Resolution MENA launches “current@resolution” to power real-time newsroom services

New service offers historical, real-time and predictive brand insights

Omnicom Media Group’s Resolution MENA, the global network that specializes in performance and content marketing services, including social and mobile, has launched “Current@Resolution,” its social marketing solution for brands.  Supported by industry-leading and proprietary technology, Current@Resolution provides consolidated live insights from paid, owned and earned (POE) sources to ensure brands capitalize on public sentiment with timely, relevant and engaging content.

Current@Resolution enables historical, real-time and predictive analysis to be conducted across brand, competitive and category-based metrics. With a cutting-edge activation model, Current@Resolution brings together a consolidated social solution to the MENA region. It enables brands to turn real-world events into rapid response marketing opportunities and business results through rapid response content creation, supported by creative and specialty agencies across the Omnicom Group. It also facilitates the amplification of content, supported by core integration of real-time social media planning and buying services, as well as the use of unique data, social performance reporting and analytics.

“While marketers understand the value of data, many struggle to measure and synergize a range of varying data points. It’s also a common challenge to unify traditionally standalone disciplines,” explained Resolution MENA’s managing director, Dimitri Metaxas. “Current@Resolution brings together paid media and content marketing teams to work in a cohesive, intelligence-based environment. It ensures that key content opportunities are correctly evaluated and maximized.”

“The output that we’ve seen from Current@Resolution is a testament to its value. In one client’s case, we’ve seen an organic monthly brand lift of over 1200% in engagement,” said Meredith Tuqan, group director – content. “For this year’s FIFA World Cup, Current@Resolution was the nerve center of our real-time newsroom, informing and optimizing our efforts across social media management, creative development, influencer outreach, media investment and issues management.”

Current@Resolution further grows Resolution’s innovative suite of services, geared to address the strategic marketing needs of businesses more effectively and measurably. These services provide end-to-end business solutions across paid, owned and earned media, enhancing the outcome of marketing communications strategies.

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