The Genderation Game

By Elda Choucair, CEO of PHD MENA.

100 years ago women were granted the right to vote, but there is proof that there is a long way to go before gender segregation ceases to exist. The #MeToo movement is a clear example of this silent discontent that rises from the gender gap. There are more women in the spotlight than ever, and it is right to celebrate them but if we continue to highlight success based on gender, what we are doing is widening the gap.

“We should actively embrace a culture of diversity and talent, encouraging collaboration through shared values, as opposed to gender stereotypes”, expressed Elda Choucair, CEO of PHD MENA, on her latest piece for Campaign Middle East. “Who do deserve celebrating today are effective leaders, specifically for the common traits that make them great and the structure of environments that nurture them. What also needs applauding is the vision to recognise talent wherever it resides, and the wisdom to support its full expression.”

This article is about altering our cognitive gender biases and leveling the playing field. It’s not about seeking gender equality, but rather embracing gender neutrality as the way to succeed. Read the full article to understand the difference between showing promise and fulfilling it. Determination, ambition, willingness to explore outside of your comfort zone, are all key leadership traits. Recognizing the value of diversity beyond gender and looking for an organizational alignment that will ensure a long-term fit between individuals and the company.

Read the full article in Campaign Middle East.

 

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