PHD UAE wins Unilever’s digital media brief

Following a competitive pitch, PHD UAE (Omnicom Media Group) has won Unilever’s digital media planning and buying brief for the GCC.

This is PHD UAE’s biggest ever win and builds on its global relationship with Unilever, with the company having appointed PHD to handle the bulk of its global communication planning in October 2012.

Elda Choucair, managing director of PHD UAE, said: “A company of the scale and ambition of Unilever can only operate with the most exacting standards and expectations. We are thrilled that they have seen the value of our consistent efforts to make PHD a digitally focused media agency. We are super-charged by this new assignment and are already developing ideas to make the difference on the ground.”

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