Are you sitting comfortably?

As we step into 2018, Elie Khouri shares his thoughts on what the next 12 months will bring and promises quite a ride

As we near the end of January, grappling with keeping those well-intended resolutions, now seems an appropriate time to look ahead to what the rest of the year may hold. There is comfort in respecting traditions and even more in the certainty of what awaits us. When times are tough, as they have been of late for our industry, we certainly can do with some comfort. Can we expect 2018 to be kind? Our Omnicom Media Group MENA CEO, Elie Khouri, considers what lays ahead for this year in his Arab Ad article, highlighting macro trends and their impact, regional conflicts, new advertising models and why, more than ever, we must continue to put our clients at the heart of everything we do.

Read the full article, Can we expect 2018 to be kind? Elie Khouri CEO OMG MENA shares his thoughts on the year ahead, in Arab Ad.



Join the conversation