Zain picks OMD for its media

Zain Group, a leading Middle Eastern mobile operator headquartered in Kuwait, concluded its extensive review process with the appointment of OMD as its new strategic media partner. This is OMD’s first telco account win on a regional level. The Omnicom Media Group-owned business performance company will now manage Zain’s full media portfolio. It covers both the group and its operations in Kuwait, Bahrain, Iraq, Jordan and Saudi Arabia.

The telecommunications giant has an extensive commercial footprint in the region and is focused on leveraging digital transformation and seizing growth opportunities.

Duncan Howard, Chief Commercial Officer, Zain Group commented: “OMD’s capabilities in areas such as digital media, along with their in-depth understanding of our business objectives, were instrumental to our decision. We are confident that OMD are the right media partners to accompany Zain on our digital lifestyle journey.”

“These are exciting times for us. Zain is our first ever regional telco client with a presence in five markets across MENA,” explained Wissam Najjar, Regional Managing Director, Saudi, Egypt & Lower Gulf. “This win is truly a collective achievement for all teams involved. From consumer insights, strategy and buying to technology and performance marketing, OMD was able to demonstrate the scale and value of its operation. We will deploy existing and emerging technology and combine it with expert local knowledge and understanding of each specific market. This is how we will fuel the next phase of growth for Zain.”

The appointment is effective from January 2019.

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