The regional e-commerce state of play

Souq has Amazon and now noon has eBay, but what does this mean for the future of e-commerce in the region?

Commenting on the recent ebay/Noon agreement, Waseem Afzal, general manager of OMD’s e-commerce arm, Transact, says, “As the industry matures, we are naturally seeing a lot of focus in enhancing online supply across all players because this area alone is a single biggest driver of growth.”

Since its announcement in 2016, Noon has had a bumpy ride. It missed its scheduled launch of early 2017 and saw several management changes finally launching in September 2017 in the UAE and December 2017 in Saudi Arabia.

However, online reviews suggest that noon offers a better customer experience that Souq. The only gripe has been the variety, which noon lacks. But, that is set to change with the eBay partnership.

“Noon will aim to build on its partnership with Alshaya Group and further drive momentum with eBay’s product and tech infrastructure moving forward,” adds Afzal.

To read the full industry commentary on this piece, visit Communicate ME

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