OMD appoints head of analytics

Network strengthens its integrated offering in data-driven marketing solutions

Walid Hadid has joined OMD MENA (Omnicom Media Group) in the newly created role of head of analytics to provide clients with an even more holistic, integrated service. The appointment is a continuation of OMD’s innate dedication to sciences in the marketing field since its inception almost 15 years ago. Today embracing new technologies, analytics and nano data, the focus in on delivering business results rather than just media performance.

Previously the head of analytics at OgilvyOne, Hadid has more than 20 years of experience in developing, implementing and leading analytics solutions, having worked in consulting and in the media industry, on both the agency and client side. His addition furthers the media network’s evolution into a marketing performance company, providing a wider spectrum of products and consultancy services that optimize the value its clients receive from their marketing investments.

“We have developed a strong experience in data and analytics to better inform our clients’ investment decisions for well over a decade now,” commented Nadim Samara, managing director of OMD UAE & Lower Gulf. “An appointment of this caliber reflects our ardent commitment in this field and will see us strengthen the data and analytics conversation with our clients. Thanks to the expertise, systems and processes we have in place, we can help them extract even more from their marketing initiatives.”

“I am really excited by everything that I’ve seen at OMD so far with regards to the talent and systems they have built to date,” added Hadid. “I look forward to extending this impressive analytics offering and stimulating our clients’ growth further through stronger data partnerships that provide timely and powerful insights.”


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