MENA Report 2018: Egypt

Things are looking up and the country is ready to overcome its past challenges, says OMD’s Wissam Najjar

What Egypt has experienced in the past 18 months is nothing less than an epic rollercoaster ride. After the decision to devalue the Egyptian pound by almost half and float it in November 2016, the country’s economy went down a vertical drop. Inflation, unemployment, public debt, prices, sales and every other indicator took a turn for the worse. Fast-track to 2018, and things are looking up again.

We shouldn’t let all these positive indicators blind us to a more contrasted reality, though. There are still challenges ahead but Egypt’s legendary resilience and entrepreneurialism will prevail.

To read the full analysis on the Egyptian market and what it means for advertising opportunities today, please visit Campaign ME and to find out more about OMD Egypt’s services, please click here

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