Insights | 07.05.2018

Looking ahead: The future of digital in the Middle East

An interview with Rabih El Khoury, director of agency partnerships, DMS (member of Choueiri Group)

It’s hard to believe we are nearing the end of the first part of the year. The digital predictions we made at the end of 2017 and into Q1 are now starting to take shape, either as reality or as something to reassess.

It’s timely, therefore that we had the opportunity to talk to Choueiri Group’s Rabih El Khoury at ArabNet’s Dubai Digital Forum this month, to discuss the current digital landscape of the region. As a Director of Agency Partnerships at DMS, he works on the publisher side, maintaining daily contact with both agency and brands. Here, he outlines his top trends, challenges and vision for the future of digital in the Middle East.

To read Rabih’s insights in full, go to the OMD MENA blog

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Laura Roberts
Head of Content Marketing at OMG