PHD wins a Bronze award at Festival of Media MENA

PHD UAE won a Bronze award in the Best Entertainment Platform category at this year’s Festival of Media MENA, This celebrated its  work on Axe’s ‘Bring the Quiet’ campaign. Not only did it  reach 10.9 million people, it also increased the brand’s market share to 16% in its launch months. As part of this campaign, PHD UAE partnered with Anghami, the most popular music streaming service in the region. Together, they created a crowd-sourced new-music platform called ‘Bring the Quiet’.

Full results can be found here.

Mohamad Ali Al Ali
Senior Executive – Social Media at PHD