Marketing | 15.05.2018

Three Opportunities for Luxury Brands in the E-Commerce Space

Arab Luxury World 2018 came to an end and while we at OMD have picked up a few trends in our last blog post, I have particularly noticed a few opportunities for luxury brands that plan to be commerce ready.

As I keep up with fashion week and all the new collections and trends that grace my social feed as well, seeing the world of media and fashion collide I realize that these are no longer the only trends to watch closely. It took them a while, but luxury brands have embraced digital and are evolving their businesses as a result.

Here are three opportunities happening within luxury fashion, and how to leverage them to get commerce ready:

To read the article in full, go to the OMD MENA blog

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Nagham Akileh
Director- Social Media at OMD