Keeping Up With All the Updates: September

Users and brand managers rejoice! Twitter users no longer have to worry about mentions and media adding to their character limit, since the social giant rolled out the update last week. In other social news, here’s what happened during the month of September.


Instagram has finally introduced the censor option to its platform. Even though Facebook acquired Instagram in 2012, it took a while for the photo-sharing service to follow suit in censorship allowance despite their parent company already offering this option. As many social media account handlers know, part of handling the brand is maintaining a positive image in the public eye. There are many users prone to using vile or offensive words. To combat this you can now create a list of keywords that will be automatically hidden if they appear in the comments. Moreover, there is the option to completely turn off comments on a certain post, which could come in handy when trying to keep the trolls at bay.


Snapchat is rolling out three new ways to target its users, and it feels a lot like Facebook’s target audience. The first option called Snap Match Audience, will allow advertisers to use existing lists of email and mobile numbers and match them with Snapchat’s own database of consumers. However, consumers have the option to remove themselves as targets. Also, Snapchat Lifestyle Category, creates the audience based on their interests. For instance, if the brand is looking for adventurous individuals who like the outdoors, the Lifestyle Category will create an audience based on this particular hobby. Lastly, Snapchat is offering the lookalike audience option. What does that mean exactly? With over a 150 million daily users on Snapchat, brands can take advantage of this by targeting users that have similar characteristics to their existing customers. This is a great step forward for Snapchat, to enhance their innovative ad formats (like vertical video ads). As I mentioned above, the targeting options aren’t revolutionary but they will further entice advertisers to spend some of their budget on Snapchat advertising.


Not only has YouTube launched its own social network, which is basically a community tab that allows users to send each other messages without posting videos, it has also introduced a more detailed way to track viral hits. The creative studio app will give users insights on their community, sending notifications on whether the number of users has dropped or if a video has gone viral. YouTube will then advise users on how they can use that to their advantage or what they can do to fix it. How is this useful? Start-up brands who have not allocated a media or digital budget yet and are trying to handle the social platform on their own can now easily manage having a YouTube channel without a dedicated account handler. This empowers brands to tap into the video sharing platform and utilize all it has to offer.

That’s pretty much a wrap for this month. We hope this post has helped update you on all the latest developments in the world of social. If you have any questions, just get in touch. Stay tuned for next month’s updates.

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Souraya El-Chidiac
Social Media Executive at OMD