Marketing | 26.02.2018

How can marketing managers make the most of ad tech in 2018?

By Waseem Afzal, GM- Transact

Advancements in technology are changing all industries inside-out, and our media industry is no different. It has become necessary for brands to develop agile strategies and deploy a future-proof approach to anticipate and execute operational efficiency.

After joining Campaign Middle East’s panel discussion on the future of Ad-Tech, Waseem Afzal, GM of Transact (OMD’s e-commerce unit), shares his key takeaways from the conversation.

Read the full article on the OMD MENA blog

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Waseem Afzal
GM- Transact at OMD