Waseem Afzal

GM- Transact at OMD

Latest stories

Seamless Middle East 2018: The Future of E-commerce

Every year, Seamless Middle East brings together experts and businesses from all over the region to discuss the future and challenges of payments, fintech, e-commerce and retail. In its 19th edition, I had the opportunity to moderate a round-table discussion with some of the brightest minds in MENA’s e-commerce industry, debating the digital marketplace and the […]

How can marketing managers make the most of ad tech in 2018?

Advancements in technology are changing all industries inside-out, and our media industry is no different. It has become necessary for brands to develop agile strategies and deploy a future-proof approach to anticipate and execute operational efficiency. After joining Campaign Middle East’s panel discussion on the future of Ad-Tech, Waseem Afzal, GM of Transact (OMD’s e-commerce […]