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Communicate’s 40 under 40: OMG’s top talent shines brightly

In its own words, Communicate magazine created a ranking of the “40 most successful, driven and ambitious individuals under the age of 40”.  It used criteria such as past work experience, total number of campaigns worked on, awards won. new business success, industry participation, new initiatives launched… to create a scoring system for the region’s […]

Only two-stars for the Uber-Careem deal

We’ve seen this before. When a Middle Eastern tech champion gets snapped up by its global counterpart, the region’s commentators celebrate it a sign of a vibrant start-up ecosystem. This was the case with Amazon’s acquisition of Souq and now again with Uber’s $3.1 billion for Careem. Our CEO, Elie Khouri, took a more measured […]

Wrapping Up Wellness Week

Thanks for making Wellness Week 2019 a success by attending and taking part in our activities! We went over an array of subjects regarding fitness and well-being, from the breakfast roadshow on Thursday, Chair Yoga on Tuesday to Lunch and Learn on Wednesday. Here are the key points we want you to take away from […]

Customer intelligence requires both human and machine

The relationship between brands and consumers has reached an inflection point. Advertising is no longer a one-way street, and all brands must quickly adapt to this new reality if they are to survive. The path to purchase used to be simple but this journey is rarely linear today. To cater to increasingly demanding consumers and […]

A third of MENA media investments goes to Silicon Valley

The maths may be simple but dealing with the implications is much less so. Take the regional media investments, some $3.4 billion in 2018, and set aside some 40% or $1.4 billion for digital. When 75% of this goes to the digital giants like Google and Facebook, what you get is over $1 billion of […]

Elie Khouri’s 2019 predictions

While 2018 turned out more challenging than he’d hoped, only two of our CEO’s 12 predictions for the year turned out to be inaccurate. Above and beyond the usual fluctuations and uncertainties we’ve learned to manage, we now have to contend with rising levels of unpredictability. The events at the Ritz-Carlton in Riyadh more than […]

Getting to know Elie Khouri with 26 questions

Last year, LinkedIn introduced a series of quick-fire chats with agency leaders in their EMEA blog. They recently invited our CEO, Elie Khouri, to take part in an interview and answer 26 questions. The conversation blended serious questions with more left-field ones, like what irritates him or how long he would survive a zombie apocalypse. […]

Making a difference: Alanna Turpin on education and sustainability

At Omnicom Media Group MENA, we truly believe that businesses have a responsibility to our planet and we embrace it in many ways, from our business practices to the NGOs we support. This is why we’ve aligned ourselves with a number of the United Nations Sustainable Development Goals, particularly focused on the environment and education. […]