Mohamad Ali Al Ali

Senior Executive – Social Media at PHD

Latest stories

Instagram’s Stories

How it works: As mentioned, Instagram Stories allows users to put together videos and photos that disappear from newsfeeds after a period of 24 hours. Like Snapchat, followers can interact with a story by sending a private message; the like and comment features are yet to be rolled out. What’s more, you can now start […]

Kevin Kelly, founder of Wired, discusses the future and the power of AI and VR

This article was first published by The Drum. Kevin Kelly, the founder of Wired cuts an avuncular figure, and his sage no-nonsense proclamations on our tech-driven future were a refreshing contrast to some of the more hyperbolic (and much less enlightening) speakers on tech and trends on stage at the Cannes Lions this year. The […]

PHD’s Malcom Devoy showcases our future with AI at Festival of Media MENA

“Change is rapidly upon us and the media agency is the place to be in the world of AI.” This was the message Malcom Devoy, PHD’s global strategy director, shared at the Festival of Media MENA 2016. The event focused on the latest industry developments and trends prior to Devoy’s session, after which it quickly shifted to the future. […]

PHD wins a Bronze award at Festival of Media MENA

PHD UAE won a Bronze award in the Best Entertainment Platform category at this year’s Festival of Media MENA, This celebrated its  work on Axe’s ‘Bring the Quiet’ campaign. Not only did it  reach 10.9 million people, it also increased the brand’s market share to 16% in its launch months. As part of this campaign, PHD UAE partnered […]

Is 360-degree the future of video? Charli Ursell answers in Campaign Middle East

PHD UAE’s senior director of digital, Charli Ursell, commented for Campaign Middle East on the subject of whether 360-degree videos are a fad or the future of immersive video content. “I’m always a little cynical about the latest media ‘buzz’. Before jumping onboard, you have to ask whether using the format serves a purpose that is relevant […]