Surely by now you have caught wind of #thedress. Is it gold? Is it black? The whole world and their colour-blind dog weighed in. It was truly viral. It wasn’t just the online population that was engaged, brands, sensing a “real-time marketing opportunity” weighed in.
I’ve spoken a lot recently about real-time marketing (RTM), not only here on the blog but at conferences and in articles as well. I had heralded this year as the Rise of the Idiot Brand and I have yet to be proven wrong; 2015 has seen some spectacular belly flops from brands as they try to get down with the kids and evoke some LOLz.
The advent of social technology has brought about profound transformation across a range of business disciplines. Everyone, from marketing and sales to finance departments have had to rethink the way in which they operate. For a discipline such as Customer Relationship Management (CRM), the impact of social technology has been revolutionary. So what is CRM exactly?
Living life in the fast lane, in this industry, is not always rainbows and unicorns. In this ever growing digital world, we have fluid access to new tools, techniques, information and devices. However, at the same time many people operate like a scattergun in a constant, full-blast. This isn’t conducive to producing great work in an industry where you’re required to think. This year, I am utterly resolved to slow down. On telling people this however, their reaction has been one of bemusement. They don’t get it. So let me explain here, on this blog.
This is going to sound weird coming from the Social Media Director of a global communications agency, but if you consider Social Media Marketing to be the ‘be-all-and-end-all’ of developing and maintaining online relationships with your customers, it’s time to have a re-think.