If you think back to just five years ago, could you have predicted that the way we transact today would be so drastically different? That at the touch of a button, you could order and pay for a taxi, get your car washed or order your favorite meal – all without having to speak to an individual? The pathway to purchase and delivery has radically shrunk over recent years. The ease and convenience of the latest e-commerce offerings has brought forth a complete paradigm shift to the way we interact and transact.
Display Advertising Fraud is a big topic and one that has been gaining traction in the press lately. At the beginning of last year, Solve Media estimated that over US$ 11.6 billion dollars would be spent on fake impressions in 2014.
When Campaign Middle East asked Dimitri Metaxas, Managing Director of Resolution MENA, how the region could take its place on the global digital space, the answer was simple. A solid content strategy.