Omnicom Media Group is the media services division of the Omnicom Group Inc., a leading global advertising and marketing communications service holding headquartered in New York.

Our network operations and centers of excellence provide strategic media planning and buying, digital and interactive marketing and other specialty communications services. By creating and using best-in-class technology, we’re enhancing our clients’ market performance, delivering better insights, strategy, planning, buying and reporting.

Working with market leaders

Agencies

OMD is an integrated communications agency delivering effective media and marketing solutions.

PHD is a media and communications agency that has been built on creativity and innovation.

Resolution is a performance marketing agency with SEO, paid search and paid social marketing at its core.

Hearts and Science is a data-driven marketing agency that is pioneering the future of how brands and people will interact in the post-media world.

people

Elie Khouri ,

At the helm of the Omnicom Media Group MENA, Elie oversees 23 offices in 16 markets across the Middle East and North Africa, comprising over 400 staff. Guided by his personal motto for the marketing industry: “let’s educate and entertain people to help them make smarter choices,” Elie continues to provide the guidance and stimulation that inspire all his teams to excel and innovate. Dedicated to developing the industry’s talent and raising the bar through best practice, he regularly ranks highly in the lists of powerful and influential people in our industry.

Vineet Saraf ,

As the CFO of Omnicom Media Group MENA, Vineet heads the finance function of the company. He joined the group as a management accountant in 2002, at the time of OMD’s setup in the Middle East. He leads the design and implementation of the financial processes, systems and controls. Prior to OMD, Vineet worked with the assurance and transaction advisory practices of Arthur Andersen and KPMG, providing value added services to clients operating in a diversified range of industries.

Chadi Farhat ,

Chadi’s career in the media industry extends over two decades. After graduating from the Lebanese American University in 1995, he began his career as a media executive before joining Starcom in 1998. In 2001, he joined BBDO as a media director. He moved to OMD as a director in 2003 where he helped to grow the business to its current state. Chadi then became general manager of OMD in Lebanon in 2007 and subsequently moved to Dubai to work for the group in 2012.

Dimitri Metaxas ,

With over 13 years of regional experience, Dimitri has been at the forefront of the digital marketing industry in the Middle East. In 2006, he launched the region’s first digital media agency: OMD Digital. The multi-award winning company quickly grew and was integrated into OMD in 2009. From 2009-2013, as Omnicom Media Group’s Executive Regional Director – Digital, he oversaw the implementation of a group-wide digital strategy. Following which, he took over the helm as Managing Director at Resolution MENA. Most recently, he was appointed Regional Executive Director for Integrated Solutions for the Omnicom Media Group, MENA.

Firas Ghazal ,

Firas’ career path has been far from linear, navigating through various departments within the organization to reach where he is today. He first joined OMD in 2002 as a junior research executive and grew within the research division, eventually leading it. He then moved to a strategic planning role. His performance, skills and talent were rewarded with a move to agency management where he worked as a deputy managing director for OMD. Most recently, he was appointed to handle operations for Omnicom Media Group MENA.

Fadi Chamat ,

After graduating from university with a business management degree, Fadi moved to OMD Dubai in 2002. As the only career that he has known, Fadi has grown with OMD in a variety of challenging roles. Starting as a planning executive, he grew to become an associate director in three years. He was appointed as general manager of OMD Kuwait in 2007 and general manager of PHD Abu Dhabi in 2008. After years of comprehensive experience in the company, Fadi is now the regional executive director of human capital for the Omnicom Media Group MENA.

Eric Mirabel ,

Now overlooking the marketing of the group’s agency networks as well as the holding, Eric’s media career started in London. He moved to Dubai in 1996 to head the sales team of Emap’s Gulf Marketing Review. In 1998, he became the magazine’s associate publisher and two years later its editor, before joining OMD to work across communications and business development. He has since worked on the launch of several agencies and units, as well as promoted the collective thought-leadership of the group through a series of white papers, industry events and other activities.

Nisrine Ghazal ,

Nisrine has a wealth of experience in content development, having worked in television broadcasting for over 20 years across the Middle East. Since joining OMG in December 2013, Nisrine has worked on some of the industry’s largest partnerships, such as the integration of Pepsi and The X Factor, and negotiated deals for distribution of content across four pan-Arab TV networks. As such, she has overseen the growth of one of OMG’s division’s revenue by more than 200%. Most recently, she’s been appointed to head content acquisition for the group.

Nadim Samara ,

Nadim’s career started 14 years ago at OMD. Since then, he has rapidly progressed from buying, to planning, to strategy, to analytics and now, to agency management, with roles at OMD offices across four continents. He works smartly to ensure OMD employees and clients navigate the future with greater confidence and passion. He is focused on bringing out the best in people through his leadership, coaching and talent development skills that turn OMDers into OMDoers. His relentless focus on uncovering better practices helps stimulate the market performance of OMD’s clients.

Elda Choucair ,

One of the few female top executives in GCC’s media industry, Elda has progressed rapidly to reach her current position thanks to her passion and drive. At PHD, she manages a team of 50, keeping not only an eye on the bottom line but also ensuring the operation remains true to the global network’s positioning. She was recognized for her leadership skills late 2012 when she was named the Omnicom Media Group MENA’s Leader of the Year.

Fadi Maktabi ,

Before taking on the role of general manager of Hearts & Science MENA, Fadi was previously the head of strategy at OMD UAE, where he successfully drove the agency’s business and product development.

Eric Bequin ,

Eric started his career in 1992 in advertising agencies in France and the UAE, handling various accounts including premium brands. In 1999, he moved to the client side, joining Goodyear Dunlop Tires as a marketing director for EMEA. He returned to the Middle East in 2007, joining OMD to drive the agency’s expansion into North Africa. In addition to his North African regional remit, Eric heads our luxury practice, injecting insights and creativity in their communications for some of the world’s largest luxury brands.

Faisal Shams ,

Faisal joined OMD in the UAE in 2007, leading the real estate and hospitality entities within Dubai Holding, from which he grew to lead the full Dubai Holding portfolio by December of 2009. In 2010, he took on the GCC assignment of the PepsiCo portfolio, and was promoted to lead on the full MEA assignment of PepsiCo in 2012. In his most recent assignment, Faisal has had the opportunity to work on breakthrough campaigns and media initiatives, most of which have received high recognition and awards both internally and within the industry.

Rachid El Khazen ,

Rachid joined OMD in 2006 as a planning executive and has grown alongside the organization, both personally and professionally. After years of working in planning, where he gained significant market knowledge and expertise across OMDs’ client portfolio, he made the shift to buying. As Director of Investments, Rachid managed the investments of key multinational clients. In 2016, he was appointed General Manager, where he now oversees OMD’s entire operations.

Rania Hafez ,

Rania’s career started in 2003 as a strategic planner and she later grew to leadership roles across SMG and MCN groups in MENA. After a wealth of experience in effectively shaping and transforming many leading brands and businesses in the region, Rania joined OMD Egypt in 2012 to lead its transformation. Under her leadership, OMD Egypt launched its first programmatic desk in early 2014 and saw the creation of a full-fledged digital creative department. As a result of this transformation, the agency has become the most awarded media agency in Egypt, recognized by the Effie MENA, Cristals and Dubai Lynx awards.

Mark Soufiar ,

Mark joined the group back in 2003 where he started his career as a media planner and handled a range of local and regional clients. Promoted to senior executive, he was part of the team that helped set up PhD in the region. He was then appointed as a planning manager for OMD to handle the du account for more than three years. In 2010, he handed the Dubai Holding group of accounts in the capacity of a director. Currently he heads OMD’s operations in Qatar.

Wissam Najjar ,

Wissam started his career at OMD 11 years ago. He moved to OMD Dubai in 2003 to lead the buying team for the Lower Gulf region, before returning to Lebanon in 2012. Since then, Wissam has been managing OMD’s Levant operation, equipped with extensive media and communications experience. As a development specialist with an eye for trading and innovation, he helps not only his clients achieve their goals, but also guides his peers to realize their full potential. With a personal belief that ‘nothing is impossible,’ he is always eager to resolve conflicts with creative solutions.

Naoufal Badri ,

With more than 15 years of experience in the media world, Naoufal has worked in various capacities across several local and international agencies in Morocco. He joined OMD in 2009 to manage its trading department, and was appointed to general manager in 2012, with the mandate to drive OMD Morocco’s vision of helping brands find more efficient strategies to achieve their business objectives. With his comprehensive knowledge of the market, he has been instrumental in establishing the competitiveness and strong reputation of the agency.

Najette Melliti ,

Najette’s industry perspective is shaped by her time working from both the client and agency side. After spending 16 years working in Henkel, she prides herself on her ability to identify and respond to customers’ needs in both strategic and operational areas. She currently works as General Manager of OMD Tunisia.

Kenza Hattab ,

With a degree in marketing from Algerian university in 2003, Kenza has worked in the media industry for over 12 years. She began her career as a media executive in a local media agency and was soon promoted to media manager. She joined MindShare Algeria in 2007 as a media manager and four years later, she joined BBDO/OMD as a media director. During this time, she built successful relationships with key clients including Henkel, Renault and Danone among others. Today, Kenza overlooks the operations at OMD Algeria.

Tro Taslakian ,

Tro started his career in media as an assistant planner in 2001 in Publicis Graphics in Kuwait and soon moved to Optimedia where he started as a media manage and later assumed the role of deputy GM and acting GM. In the course of his career, he handled the media business of several international and regional brands like Ferrero, Burger King, Pizza Hut and KDD. Most recently, he moved to OMD in 2014 to help in the reopening of OMD office in Kuwait which he heads.

Maroun Hassoun ,

Maroun has over 12 years of industry experience. He began his career with Mindshare in Beirut working in planning and later in trading. Between 2006 to 2008 he managed Zain and NBK at Mindshare Kuwait. In 2014, he joined MCN as Investment Director of the entire Levant region.

 

culture

UPHOLDING THE HIGHEST STANDARDS

We take our responsibility to our people, clients, suppliers, environment and community at large, very seriously.

UPHOLDING THE HIGHEST STANDARDS
We take our responsibility to our people, clients, suppliers, environment and community at large, very seriously.

Long-term vision

Our mission is to be a pioneering and responsible marketing services group that fosters innovation and thought leadership, promotes shared values and upholds the highest standards of governance and ethics. We are the first marketing and communications company in the region to have our sustainability practices reported in accordance with the Global Reporting Initiative’s (GRI) G4 guidelines.

We always strive to be curious and insightful. Reinventing, responding and reacting is the only way to truly add value.

We’re innovative and constantly searching for new ideas that fuel success for our brands and people.

We seek and provide honest feedback, learn from our mistakes and successes in equal measure and never underestimate our competitors.

We take great pride in responsibly developing compassionate and nurturing relationships with our employees, clients and partners

A great place to work

Our people are our biggest asset. So we look after them, providing them with careers instead of jobs, stimulating and rewarding their creativity, media expertise and team spirit. Since 2011, we’ve been named one of the best employers in the UAE by the Great Place to Work® Institute for our commitment to understanding our employees’ needs.
Want to join our team?

Raising the bar

We actively aim to share our knowledge and insights with our peers and stakeholders. Here are some of the initiatives we’ve undertaken to help positively impact the development of our industry.

We actively aim to share our knowledge and insights with our peers and stakeholders.

Intelligence

Since 2011, we’ve been regularly publishing white papers because the more we all know, the more effective and impactful we can all be.

Inspiration

OMD Predicts, PHD Brainscape and Targeting Tomorrow are just some of the many thought-provoking knowledge-sharing events we’ve developed.

Innovation

We’ve had a series of industry firsts with our pioneering offerings in social media, mobile marketing, content, data and
programmatic media.