Marketing | 01.10.2017

OMD Predicts 2017 explores personalized communication

In these uncertain times, we must look ahead, not down to remain agile as a business. Data is only part of the equation.

Evolve. This was the concept that powered OMD Predicts 2017, where expert speakers and panelists explored the future of personalized communications at scale.

Building on last year’s theme of how to trigger desire and build demand, Evolve examined how we as an industry can future-proof our strategies in an uncertain climate and crucially, reexamine our relationship with the end consumer.

Guest speakers included child-prodigy and branding expert Martin Lindstrom as keynote, digital analyst and futurist Brian Solis, Google’s head of creative agencies in MENA Alex Brunori and OMD EMEA’s Blake Cuthbert.

Between them they took a deeper dive into how data is impacting us, for better or for worse. Read more on the key takeaways here and watch our highlights video below.

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