Charli Ursell

Senior Director – Digital Planning at PHD

Latest stories

The science behind telling stories

Data kills creativity. How many times have we heard this statement, or indeed, debated back and forth as to its merit? Data and technology buzzwords have been creeping into agency language more and more over the past few years. Years spent honing the art of putting science behind planning principles have had something of a […]

Is 360-degree the future of video? Charli Ursell answers in Campaign Middle East

PHD UAE’s senior director of digital, Charli Ursell, commented for Campaign Middle East on the subject of whether 360-degree videos are a fad or the future of immersive video content. “I’m always a little cynical about the latest media ‘buzz’. Before jumping onboard, you have to ask whether using the format serves a purpose that is relevant […]