For media companies across the Middle East, it has always been about the data. How to use it in a smarter, more intuitive way to more effectively deliver content to a particular audience. How to decipher the right approach to analytics in order to use data in the right way. How to choose the right […]
Marketers have dreamed of a world where there is 100 per cent viewability, but this shouldn’t be the only measurement to take into consideration when looking at digital performance. Viewability was never meant to be the sole metric, but given its recent rise to prominence, alongside brand safety and ad fraud, it has become something of […]
