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ANNALECT

Pete Kluge
Marketing | 02.10.2017
viewability viewability ANNALECT

Now you see me, now you don’t

Marketers have dreamed of a world where there is 100 per cent viewability, but this shouldn’t be the only measurement to take into consideration when looking at digital performance. Viewability was never meant to be the sole metric, but given its recent rise to prominence, alongside brand safety and ad fraud, it has become something of […]

Share / ANNALECT / 02.10.2017
ANNALECT
02.10.2017

Now you see me, now you don’t

Marketers have dreamed of a world where there is 100 per cent viewability, but this shouldn’t be the only measurement to take into consideration when looking at digital performance. Viewability was never meant to be the sole metric, but given its recent rise to prominence, alongside brand safety and ad fraud, it has become something of […]

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