The marketing impact of AI

Last month’s Cannes Lions Festival saw PHD invite Sir Tim Berners-Lee to join Worldwide CEO, Mike Cooper, on stage to discuss the impact of AI on marketing and what brands need to be doing now to prepare for the predicted AI revolution.

Following the session, Campaign Asia-Pacific’s brand director, Atifa Silk, spoke to Sir Tim in greater detail about his thoughts on how thinking machines and a world covered in inexpensive pixels will change everything, how we can protect our privacy in an AI world and what brands can be doing now to prepare for the future of AI-enabled marketing.

You can read the article in full here.

PHD has explored the impact of AI on marketing in “Sentience: The Coming AI Revolution and the Implications for Marketing” which is available to buy here.