Mark Holden, PHD Worldwide’s planning & strategy director, talks to M&M Global about the coming AI revolution

PHD Worldwide’s planning and strategy director, Mark Holden, met with M&M Global’s Jeremy King whilst at Cannes Lions festival as PHD previewed it’s latest book “Sentience: The Coming AI Revolution and the Implications for Marketing” to discuss artificial intelligence and to talk about how data is moving beyond the surface level and how it fits into marketing technology.